2012 Score Seminar - Marketing, Selling & Networking in the 21st Century
MARKETING & SELLING IN THE 21st CENTURY:
Low Cost Ideas to Grow your Business
Overview
Companies are looking to better serve customers and expand their list of prospects. This program will provide a process to develop a powerful customer acquisition plan for your organization. The internet increases the visibility of your business and your employees. Internet users are looking to understand your expertise. The internet needs to be part of your networking and customer acquisition process. How can your company use e-tools and create content to attract new customers and lower your cost of sales?
Outline
- Learn how the foundation for effective marketing and selling is understanding what makes you different
- Integrate your difference in an elevator speech
- Leveraging your message to create trust
- Create Content that can be used across your entire customer relationship management system
- Integrate Content into your customer acquisition process
- Using video to help get you establish or enhance your business relationships
- Aligning content creation with a company’s marketing plans that can include websites, email marketing, blogs, Facebook, Twitter, trade publications and conventions
Speaker
Mark Goodman is the President & CEO of e-Conversation Solutions. He is also past workshop chair at SCORE Chicago. Prior to founding e-Conversation, Mark held numerous positions as a technology executive, including Director of Business Development at Motorola, where he was the first business manager in the cell phone group. In addition to Motorola, Mark was an executive for a Silicon Valley company and a film buyer for General Cinema Theatres. Mark holds an MBA from Boston University and an MA in radio/TV/film from Northwestern University.
Please RSVP on-line no later than 3 days prior to the seminar date.
2012 Score Seminar - Marketing, Selli...
Date and Time
Wednesday Apr 4, 2012
8:00 AM - 10:00 AM CDT
Networking: 8:00am - Continental Breakfast Included
Seminar and Questions and Answers: 8:30am - 9:30am
Networking: Until 10:00am
Location
Westmont Centre
One South Cass Avenue
Westmont, IL 60559
Fees/Admission
Free
Website
Contact Information
Larry Forssberg
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